I'd almost forgotten about Finland's chain of supermarkets by Kesco.....
K is small, KK bigger, KKKK really big...
Most of my time in Rovaniemi I'd bought my shopping from a KKK.
Of course it has nothing to do with the objectional institution who's name abreviates to the same repeated consonant, but naturally I couldn't help but think of it every time I went for a shop 10 years ago. No doubt I'll bump into signs with other meanings or interpretations on my travels... naturally I'll post them here if they're of any interest.
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